创意与编导Concept & direction
围绕时装发布与品牌活动，开展主题构思、秀场叙事、流程设计与时尚编导管理，将创意转化为现场的节奏与呈现。Concept development, show narrative, run of show and fashion direction for fashion presentations and brand events, translating ideas into a live experience.
THE STUDIO / BEIJING · WORLDWIDE
关于概念98。The studio.
EST. 1998我们让创意进入空间，
让现场成为作品。Ideas take shape.
Scenes become experiences.
01 / 我们是谁01 / Our perspectiveSINCE 1998
近三十年，
始终在现场。Nearly three decades.
Always on site.
概念98时尚制作团队【概念98时尚推广机构】成立于1998年，由国际超模陈娟红与被誉为“中国模特之父”的时尚编导张舰共同创办。团队长期专注时装发布、实景大秀、时尚展览与品牌活动。我们从品牌表达出发，连接创意、编导、制作与现场执行，让每一个环节都服务于同一个叙事。
从城市地标、山海旷野到专业秀场，我们在不同空间里寻找合适的表达方式，也把复杂的制作工作变成一场流畅、完整的体验。
Galaxy 98 was founded in 1998 by international supermodel Chen Juanhong and fashion show director Zhang Jian, described in the press as the “father of Chinese models”. The team creates fashion shows, live spectacles, exhibitions and brand events. We connect concept, direction, production and delivery around one clear story.
From city landmarks to open landscapes and fashion weeks, we shape each space into a complete experience for the brand and its audience.
概念98的创作根基，来自张舰在服装表演、模特组织、国际交流与实景秀中的持续实践。成立前的项目与经历收录于他的个人履历，成立后的团队作品则在案例档案中逐场呈现。Galaxy98’s creative roots draw on Zhang Jian’s practice in fashion presentation, model coordination, international exchange and site-specific shows. Earlier work is presented in his personal history, with later team projects documented individually in the project archive. 阅读早期实践Explore early practice ↗
02 / 工作方式02 / Our practice创意与制作一体协同Creative and production, together
空间与制作Space & production
围绕场地条件与项目需求，协同舞美设计与监制、场地规划、制作统筹及现场落地，让空间与制作服务于同一场表达。Stage design and supervision, site planning, production coordination and delivery, shaped around the venue and the needs of each project.
演出与后台Show & backstage
统筹模特、音乐、后台、彩排与剧务，衔接台前呈现和幕后执行，配合秀场编导完成现场流程。Coordination of models, music, backstage operations, rehearsals and show calling, connecting the presentation with the team behind it.
活动与传播Events & broadcast
面向时尚发布、实景大秀、品牌活动与展览，提供现场执行及直播制作协同。具体工作内容与分工根据项目需求确认。Live delivery and livestream production coordination for fashion presentations, location shows, brand events and exhibitions. Scope and responsibilities are agreed for each project.
查看时装发布与实景大秀作品Explore fashion shows and location productions ↗ · 讨论项目需求Discuss your project ↗
03 / 团队03 / People每一场背后的协作Together behind every scene
做现场的人。The people behind it.
编导、制作、音乐与现场统筹。 让专业，在同一个方向上。Direction, production, music and show calling. Different disciplines. One direction.
核心团队Core team
张舰Jerry ZhangJerry Zhang
创始人 · 艺术总监Founder · Artistic Director
王韵婷Edna WangEdna Wang
时尚编导 · 制作人Fashion Director · Producer
雷立RayRay
制作人Producer
编导、音乐与后台Direction, music & backstage
刘晓Liu XiaoLiu Xiao
时尚编导Fashion Director
高嘉Gao JiaGao Jia
时尚编导Fashion Director
张斯婷Zhang Si TingZhang Si Ting
时尚编导Fashion Director
刘根Liu GenLiu Gen
时尚编导Fashion Director
万亿Wan YiWan Yi
时尚编导Fashion Director
董文广Max DongMax Dong
时尚编导Fashion Director
王晓童ToneTone
音乐制作人Music Producer
夏磊Xia LeiXia Lei
后台导演Backstage Director
段贝莱Duan BeilaiDuan Beilai
编导助理Assistant Show Director
04 / 共同创作04 / In good company合作与项目经验Collaborations & experience
时装周（节选）Selected fashion weeks
[27]澳门时尚周Macao Fashion Week巴黎高级定制时装周Paris Haute Couture Week巴黎时装周Paris Fashion Week北京时装周Beijing Fashion Week常熟时装周Changshu Fashion Week大连时装周Dalian Fashion Week迪拜童装周Dubai Kids Fashion Week贵州时装周Guizhou Fashion Week哈尔滨时装周Harbin Fashion Week海宁时装周Haining Fashion Week海西国际时装周Haixi Fashion Week伦敦时装周London Fashion Week米兰时装周Milan Fashion Week纽约时装周New York Fashion Week濮院时装周Puyuan Fashion Week青岛时装周Qingdao Fashion Week泉城风尚国际时装周Quancheng Fashion International Fashion Week上海时装周Shanghai Fashion Week深圳时装周Shenzhen Fashion Week深圳原创时装周Shenzhen Original Fashion Week石狮时装周Shishi Fashion Week温哥华时装周Vancouver Fashion Week武汉时装周Wuhan Fashion Week厦门时尚周Xiamen Fashion Week香港时装周Hong Kong Fashion Week中法时装周Franco Chinese Fashion Week中国国际时装周China Fashion Week…
节展、赛事与活动平台（节选）Selected festivals, competitions & platforms
[11]北京国际电影节Beijing International Film Festival海峡两岸纺织服装博览会Straits Textile & Clothing Fair锦绣中华 · 恭王府非遗服饰秀Splendid China · Heritage Fashion at Prince Kung’s PalaceManhunt世界男模大赛Manhunt International宁波国际服装节Ningbo Fashion Festival世界精英模特大赛ELITE MODEL LOOK世界旅游小姐大赛Miss Tourism World苏州国际丝绸节Suzhou International Silk Festival央视品牌节CCTV Brand Event中国国际服装服饰博览会CHIC中国—蒙古国博览会China–Mongolia Expo…
品牌、设计师与机构（节选）Selected brands, designers & institutions
[101]爱登堡
EDENBO爱慕
AIMER阿玛尼
ARMANI报喜鸟
BAOXINIAO北京服装学院
Beijing Institute of Fashion Technology波司登
BOSIDENGCURIEL黛安芬
TRIUMPH邓皓
Deng Hao邓兆萍
Deng Zhaoping迪哈利
D-HARRY东方卫视
Dragon TV东丽
TORAYDormEnnio Capasa范思哲
VERSACE费雷
GIANFRANCO FERRÉ冯三三
Feng Sansan盖娅传说·熊英
HEAVEN GAIA · Xiong Ying高田贤三
Kenzo Takada阁兰秀
GROUND SHOW故宫文创
Gugong cultural products桂由美
YUMI KATSURA郭培
GUO PEI古由卡
GUUKA红豆
HODOI SAY I DO贾燕
Jia Yan吉芬
JEFEN京东
JD.COM
EDENBO爱慕
AIMER阿玛尼
ARMANI报喜鸟
BAOXINIAO北京服装学院
Beijing Institute of Fashion Technology波司登
BOSIDENGCURIEL黛安芬
TRIUMPH邓皓
Deng Hao邓兆萍
Deng Zhaoping迪哈利
D-HARRY东方卫视
Dragon TV东丽
TORAYDormEnnio Capasa范思哲
VERSACE费雷
GIANFRANCO FERRÉ冯三三
Feng Sansan盖娅传说·熊英
HEAVEN GAIA · Xiong Ying高田贤三
Kenzo Takada阁兰秀
GROUND SHOW故宫文创
Gugong cultural products桂由美
YUMI KATSURA郭培
GUO PEI古由卡
GUUKA红豆
HODOI SAY I DO贾燕
Jia Yan吉芬
JEFEN京东
JD.COM
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金色爱美丽
Jinse Aimeili九五丝御
95S·Y绝设
JUSERE卡宾
CABBEEN卡蔓
CARMEN狼道
LANGDAO浪琴
LONGINES朗姿
LANCY劳伦斯·许
LAURENCE XU老庙黄金
LAOMIAO GOLDLaundry蕾沃尔
RABBITWARMLider BBLIFE IDEA刘思聪
Liu Sicong刘薇
Liu Wei刘洋
Liu Yang例外
EXCEPTION鹭青一
Lu Qingyi马可
Ma Ke毛戈平
MAOGEPINGMARJA KURKI玛丝菲尔
MARISFROLG马星
JOY & JOA马艳丽
MARYMA美诗缇
MIXTIE名瑞
FAMORY米索尼
MISSONI木真了
MOZENNAERSI皮尔·卡丹
PIERRE CARDIN匹克
PEAK乔丹
QIAODAN七匹狼
SEPTWOLVES壤巴拉
RANGBALA如意
RUYI山东工艺美术学院
Shandong University of Art & Design杉杉
SHANSHAN宋怀桂
Song Huai-Kuei苏州昆剧院
Suzhou Kunqu Opera TheaterT100淘宝服饰
Taobao Fashion天猫
TMALL天玺
TIANXI佗寂 · 梁云侠
TO JI / Liang Yunxia兔仔唛
TUZAMAVICKY’ZVLOV瓦伦蒂诺
VALENTINO王新元
Wang Xinyuan王玉涛
BEAUTYBERRY万家美
WANJIAMEI吴海燕
WU HAIYAN吴青青
Wu Qingqing小罐茶
XIAOGUANCHA夏娃的诱惑
EVE’S TEMPTATION谢锋
Frankie Xie雪歌
XGY61杨子
Yang Zi意大利对外贸易委员会
Italian Trade Agency · ICE影儿
YINGER茵曼
INMAN艺之卉
EACHWAY永恒颜色
YONGHENG YANSE与狼共舞
DANCING WOLVES曾凤飞
Zeng Fengfei张肇达
Mark Cheung中国太平
CHINA TAIPING朱崇恽
ZHUCHONGYUN邹游
Zou You…
Jinse Aimeili九五丝御
95S·Y绝设
JUSERE卡宾
CABBEEN卡蔓
CARMEN狼道
LANGDAO浪琴
LONGINES朗姿
LANCY劳伦斯·许
LAURENCE XU老庙黄金
LAOMIAO GOLDLaundry蕾沃尔
RABBITWARMLider BBLIFE IDEA刘思聪
Liu Sicong刘薇
Liu Wei刘洋
Liu Yang例外
EXCEPTION鹭青一
Lu Qingyi马可
Ma Ke毛戈平
MAOGEPINGMARJA KURKI玛丝菲尔
MARISFROLG马星
JOY & JOA马艳丽
MARYMA美诗缇
MIXTIE名瑞
FAMORY米索尼
MISSONI木真了
MOZENNAERSI皮尔·卡丹
PIERRE CARDIN匹克
PEAK乔丹
QIAODAN七匹狼
SEPTWOLVES壤巴拉
RANGBALA如意
RUYI山东工艺美术学院
Shandong University of Art & Design杉杉
SHANSHAN宋怀桂
Song Huai-Kuei苏州昆剧院
Suzhou Kunqu Opera TheaterT100淘宝服饰
Taobao Fashion天猫
TMALL天玺
TIANXI佗寂 · 梁云侠
TO JI / Liang Yunxia兔仔唛
TUZAMAVICKY’ZVLOV瓦伦蒂诺
VALENTINO王新元
Wang Xinyuan王玉涛
BEAUTYBERRY万家美
WANJIAMEI吴海燕
WU HAIYAN吴青青
Wu Qingqing小罐茶
XIAOGUANCHA夏娃的诱惑
EVE’S TEMPTATION谢锋
Frankie Xie雪歌
XGY61杨子
Yang Zi意大利对外贸易委员会
Italian Trade Agency · ICE影儿
YINGER茵曼
INMAN艺之卉
EACHWAY永恒颜色
YONGHENG YANSE与狼共舞
DANCING WOLVES曾凤飞
Zeng Fengfei张肇达
Mark Cheung中国太平
CHINA TAIPING朱崇恽
ZHUCHONGYUN邹游
Zou You…
以上为部分合作与项目经验，涵盖团队与创始人历年来的品牌、设计师、机构及时装周项目。A selection of collaborations from the studio archives, including projects by the team and its founder.
05 / 常见问题05 / QuestionsGALAXY 98
开始合作前，先了解这些。Before the next project.
概念98是什么团队？What is Galaxy 98?
概念98（Galaxy 98）是创立于1998年的时尚现场创意制作团队，由张舰与陈娟红共同创办。工作涵盖时装发布、实景大秀、品牌活动、展览与直播。Galaxy 98 is a fashion show and live event production team founded in 1998 by Jerry Zhang and Chen Juanhong. Its practice includes fashion presentations, location shows, brand events, exhibitions and livestream production.
概念98与北京概念久芭文化发展有限公司是什么关系？How is the studio related to the company?
概念98是团队与品牌名称，北京概念久芭文化发展有限公司是官网标明的公司主体。galaxy98.cn 是官方项目与团队信息入口。Galaxy 98 is the studio and brand name. Beijing Galaxy Fashion Promotions is the company identified on this website as 北京概念久芭文化发展有限公司. The official project and team information is published at galaxy98.cn.
可以委托概念98做哪些工作？What work can the team take on?
可就主题构思、秀场编导、舞美与空间规划、制作统筹、模特与后台管理、音乐编辑及直播执行联系团队。具体工作范围根据项目需求确认。Contact the team about concept development, show direction, stage and space planning, production coordination, casting, backstage management, music editing and livestream delivery. The scope is agreed for each project.
在哪里查看案例？案例中的品牌名称代表什么？Where can I find projects, and how should credits be read?
作品集锦展示精选项目；更多项目在需密码访问的档案库中查看。单个公开项目页提供已有的活动时间、地点、合作品牌、项目说明与现场图片。档案包含团队与创始人的项目经验，具体工作分工以各项目说明为准。品牌名称或时装周名称不等同于概念98是品牌方、主办方或唯一制作方。Selected works presents curated projects. The wider archive requires a password. Individual public project pages provide the recorded dates, locations, collaborators, descriptions and photographs. The archive includes work by the team and its founder; individual responsibilities should be read from each project description. A brand or fashion week name does not by itself mean that Galaxy 98 owns, organises or solely produces that event.
如何联系概念98讨论项目？How can I discuss a project?
可联系制作人雷立 Ray：电话 135 3828 8605，邮箱 lei0616li@qq.com。沟通时可提供活动类型、时间、地点和预期工作范围，便于确认下一步。Contact Producer Ray Lei at +86 135 3828 8605 or lei0616li@qq.com. Share the event type, timing, location and expected scope to start the discussion.