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毛戈平 · 故宫文创彩妆发布完整主视觉
时装发布Fashion Presentation2019

毛戈平 · 故宫文创彩妆发布MAOGEPING · Palace Inspired Beauty

浙江 · 杭州 · 喜来登大饭店Sheraton Hotel, Hangzhou, China

毛戈平 · 故宫文创彩妆发布相册预览现场相册On-site gallery [14] ↓

以场景叙事呈现故宫文创彩妆的设计语言。2019年11月,毛戈平在杭州发布新品,将宫廷建筑剪影、台阶与灯光编排整合为连续的舞台章节。

服装、妆发与影像共同推动场景变化,黑色玻璃台面为造型增添倒影。团队围绕产品的文化线索组织节奏,使彩妆发布拥有可观看的故事结构。

总导演:张舰;执行编导:高嘉;舞美设计:赵华伟;服装设计:薄涛。

This November 2019 launch translated MAOGEPING’s palace inspired beauty products into a sequence of staged scenes. Architectural silhouettes, steps, costume, projection and a reflective runway connected the cultural references with the collection.

Overall direction: Jerry Zhang; Runway direction: Gao Jia; Stage design: Zhao Huawei; Costume design: Bo Tao.

总导演Show Director
张舰Jerry Zhang
执行编导Show Choreography
高嘉Gao Jia
舞美设计Set Design
赵华伟Zhao Huawei
舞美监制Set Supervision
刘红楼Liu Honglou
灯光师Lighting
廖大海Liao Dahai
舞美总监Technical Production Director
窦小刚Dou Xiaogang

项目署名据《从T台走来》整理。Project credits recorded in Flying on Catwalk.