从彩妆盒的图案与丝带中提炼空间语言。2020年11月,毛戈平上海新品发布以「如意」倒挂装置和流动的金属丝带,延展产品设计的东方意象。
装置柔化了大屏幕的边界,黑色玻璃台面映出人物与造型。以产品细节作为舞台起点,让品牌识别进入空间,而不只停留在背景画面中。
总导演:张舰;执行编导:高嘉;舞美设计:洪坡;服装设计:习景凯。
For MAOGEPING’s November 2020 Shanghai launch, motifs from the product packaging became a suspended ruyi form and flowing metal ribbons. These elements softened the screen’s geometry, while a black glass runway reflected the models and styling.
Overall direction: Jerry Zhang; Runway direction: Gao Jia; Stage design: Hong Po; Costume design: Xi Jingkai.












