以前门大街为秀场，在北京中轴线的城市生活中展开设计。
2023年9月15日，2024春夏北京时装周在前门大街开幕，京东服饰携手劳伦斯·许呈现「壮美中轴线」主题大秀。作品以北京城市文化为线索，分为「古都记事」「都市素描」「情系中轴」三个系列。
秀道融入街区的建筑与日常景观。铛铛车、糖葫芦、黄包车等北京元素进入服装语言，人物行进与街道纵深共同构成现场的叙事。
Beijing Fashion Week Spring/Summer 2024 opened on Qianmen Street on 15 September 2023 with a JD Fashion and Laurence Xu presentation inspired by Beijing’s Central Axis. Three series explored the ancient capital, contemporary city life and the axis itself.
The street’s architecture became the setting. References to Beijing’s trams, candied hawthorn and rickshaws entered the garments, while model movement and the street’s long perspective gave the presentation its rhythm.
