BEIJING / WORLDWIDE · SINCE 1998

THE PEOPLE / JERRY ZHANG

张舰。Jerry Zhang.

时尚编导
概念98联合创始人 · 艺术总监
Fashion show director
Co-founder & Artistic Director, Galaxy 98

从模特走向舞台,
让创意成为现场。
From the runway to the stage.
Shaping ideas into live experiences.

著作与作品集Books & publications ↘

张舰 Jerry Zhang
JERRY ZHANG / FASHION SHOW DIRECTOR

在时尚现场,
持续创作。
A life in fashion.
A practice in motion.

张舰是时尚编导、概念98联合创始人及艺术总监,被媒体誉为“中国模特之父”。他的工作涵盖模特培训与经纪、时装发布、实景秀演和国际时装周制作。

曾任中国服装设计师协会职业时装模特委员会主任委员,现为中国服装设计师协会第八届职业时装模特工作委员会荣誉委员。

1984年,他创办北京纺织局服装表演队,开启时装表演的组织与编导实践;1992年创办新丝路模特经纪公司。1998年,他与国际超模陈娟红共同创办概念98,将模特、编导和现场制作连接为一套协同工作的方式。

多年来,他与郭培、王新元、卡宾、盖娅传说·熊英、劳伦斯·许等设计师及品牌合作,在专业秀场、历史建筑与自然景观中探索时装发布的表达,并参与巴黎、米兰、纽约等国际时装周的项目制作。

在现场工作之外,张舰也将经验整理为《模特手册》《T台幕后:时尚编导手记》、与肖彬合著的《服装表演概论》,以及《从T台走来》等著作,为模特、编导和制作从业者留下可供参照的实践记录。

Jerry Zhang is a fashion show director and the co-founder and Artistic Director of Galaxy 98. Described in the press as the “father of Chinese models”, his practice spans model development, fashion presentations, location shows and international fashion weeks.

He previously served as a chair of the China Fashion Association’s Professional Fashion Model Committee and is now an honorary member of its eighth Professional Fashion Model Working Committee.

He founded the Beijing Textile Bureau fashion performance team in 1984 and New Silk Road Model Management in 1992. In 1998, he co-founded Galaxy 98 with international supermodel Chen Juanhong, bringing modelling, direction and production into a collaborative practice.

His work with designers and brands including Guo Pei, Wang Xinyuan, Cabbeen, HEAVEN GAIA · Xiong Ying and Laurence Xu explores settings ranging from dedicated runways to historic architecture and natural landscapes. His experience includes projects at the Paris, Milan and New York fashion weeks.

Alongside his production work, Zhang has documented professional experience in books on modelling and show direction, including Flying on Catwalk, offering practical reference points for the next generation of practitioners.

人物报道 · 中国模特之父张舰Read the profile · Jerry Zhang ↗

协会任职 · 官方名单Association role · Official list ↗ · 历任记录Previous appointments ↗

张舰的职业实践始于1980年代的服装表演。最初的工作既包括模特的排练与行进,也包括如何让服装、人物和舞台形成一个完整的观看过程。随着表演队、专业团体与模特经纪组织的发展,这些实践逐渐延伸到品牌发布的创意、编排和现场制作。

1984年,他组建北京纺织局服装表演队;1986年,参与将团队发展为北京服装表演团;1989年,组建中国服装艺术表演团。1992年改组成立新丝路模特经纪公司后,他继续在模特培养、演出组织和时尚传播之间探索新的工作方式。

1990年代的国际交流进一步拓宽了他的制作视野。纽约的学习与见习,以及与海外制作团队的合作,让排练、试装、后台管理、灯光与舞美之间的专业协同成为创作的重要部分。1996年,他带领中国模特赴米兰参与Krizia发布,并参与世界精英模特大赛在中国的相关工作。

与此同时,时装表演开始走出常规的宴会厅与T台。从1990年皮尔·卡丹太庙发布,到1993年天坛《世纪风》时尚晚会,再到1997年杉杉《走进东方》,服装、建筑、表演与观看方式之间的关系不断被重新组织。这些早期项目为后来持续展开的实景秀与跨界制作积累了经验。

1998年,张舰与陈娟红共同创办概念98。此前的个人职业经历,是团队创作方法的来源;此后的项目则由不同编导、制作人、舞美、灯光、音乐与后台人员共同完成。网站以每场项目的具体署名记录协作,让舞台背后的创作也得到清楚呈现。

Zhang Jian began his professional practice in fashion presentation in the 1980s. His work considered not only how models move, but also how clothes, people and the stage become a coherent viewing experience. This practice gradually expanded into the creative planning, choreography and production of brand presentations.

He formed the Beijing textile bureau’s fashion presentation team in 1984, developed the Beijing Fashion Performance Troupe in 1986 and established the China Fashion Art Performance Troupe in 1989. Following the formation of New Silk Road in 1992, he continued to explore the relationship between model development, production and fashion communication.

International study and professional exchanges in the 1990s brought new perspectives on rehearsals, fittings, backstage coordination, lighting and set production. In 1996 he took Chinese models to Milan for a Krizia presentation and participated in work associated with Elite Model Look in China.

Early projects including Pierre Cardin’s presentation at the Imperial Ancestral Temple in 1990, the Century Wind event at the Temple of Heaven in 1993 and Shanshan’s Into the East in 1997 explored new relationships between fashion, architecture and performance. These experiences laid the groundwork for later site-specific shows.

In 1998 Zhang Jian co-founded Galaxy98 with Chen Juanhong. His earlier professional history is presented separately from the company-era archive. Later projects are documented with their own directors, producers, set designers, lighting, music and backstage teams, recognising the collaborative work behind each presentation.

履历年表Career milestones

组建北京纺织局服装表演队Founded the Beijing Textile Bureau fashion performance team
发展北京服装表演团Developed the Beijing Fashion Performance Troupe
组建中国服装艺术表演团Established the China Fashion Art Performance Troupe
皮尔·卡丹太庙发布Pierre Cardin presentation at the Imperial Ancestral Temple
组建新丝路模特经纪公司Founded New Silk Road Model Management
纽约学习与专业见习;参与天坛《世纪风》Study and professional placements in New York; Century Wind at the Temple of Heaven
米兰Krizia发布与国际模特交流Krizia presentation in Milan and international model exchanges
杉杉《走进东方》Shanshan · Into the East
与陈娟红共同创办概念98Co-founded Galaxy98 with Chen Juanhong

皮尔·卡丹 · 太庙发布PIERRE CARDIN · Imperial Ancestral Temple

· 北京太庙 · Beijing

总导演Show Director
张舰Jerry Zhang
总策划Creative Planning
宋怀桂Song Huaigui
舞美设计Set Design
焦发祖Jiao Fazu
舞美搭建Set Construction
刘德山Liu Deshan
舞美监制Set Supervision
毛向忠Mao Xiangzhong

世纪风 · 天坛 · 1993Century Wind · Temple of Heaven · 1993

北京天坛祈年殿Beijing

总导演Show Director
甲丁Jia Ding
执行导演Executive Director
张舰Jerry Zhang

走进东方 · 1997Into the East · 1997

北京天伦王朝酒店Beijing

总导演Show Director
张舰Jerry Zhang
执行导演Executive Director
汪桂花Wang Guihua
舞美设计Set Design
焦发祖Jiao Fazu
舞美工程Set Engineering
刘德山Liu Deshan
妆发设计Hair and Makeup Design
吉米Jimmy

以上项目均早于概念98成立,节选自《从T台走来》,并根据公开人物报道整理。The above projects all predate Galaxy98. They are excerpted from Flying on Catwalk and compiled with reference to published profiles.

张舰已出版四部署名著作,涵盖模特职业、服装表演教学、秀场编导与作品记录。Jerry Zhang has published four books on modelling, fashion performance education, show direction and his work on the runway.

《模特手册:做个成功的职业模特》封面

模特手册:做个成功的职业模特The Modeling Handbook

2005 · 中国摄影出版社 · 146页2005 · China Photography Publishing House · 146 pages

介绍模特分类与典型工作,面向有志入行的年轻人与家长。An introduction to model categories and professional work, written for aspiring models and their parents.

《T台幕后:时尚编导手记》封面

T台幕后:时尚编导手记The Notes from the Runway

2009 · 中国纺织出版社 · 242页2009 · China Textile & Apparel Press · 242 pages

总结24年时装表演实践,涵盖编导策划、执行流程与现场把控。Drawing on 24 years of practice, a guide to planning, execution and the direction of live fashion shows.

《服装表演概论》封面

服装表演概论Fashion Modeling Summary

与肖彬合著 · 中国纺织出版社 · 本科教材Co-authored with Xiao Bin · China Textile & Apparel Press

第一版:2010年 · 第二版:2020年First edition: 2010 · Second edition: 2020

服装表演专业入门教材,曾用于北京服装学院教学。An undergraduate introduction to fashion performance, used in teaching at Beijing Institute of Fashion Technology.

《从T台走来》封面

从T台走来Flying on Catwalk

2025 · 北京联合出版公司 · 时装秀画册2025 · Beijing United Publishing Co., Ltd. · Fashion show album

以亲导的210场秀、近千幅剧照及舞美与音乐注解,回顾四十年的创作与思考。Four decades of work and reflection through 210 shows, nearly 1,000 photographs, and notes on set design and music.

详细介绍Explore the album ↓

同时也长期在《服装时报》《东方模特》等刊物开设专栏。He has also contributed columns to Fashion Times, Oriental Model and other publications over many years.

《从T台走来》实物封面

张舰 著 / 北京联合出版公司By Jerry Zhang / Beijing United Publishing Co., Ltd.

从T台走来Flying on
Catwalk

张舰编导制作的时装秀作品集A collection of fashion shows directed and produced by Jerry Zhang

从设计师作品发布到品牌大秀,从城市地标到山水之间,书中以项目为线索,记录一场秀如何从构想走向现场。照片、方案与制作信息相互对照,让读者看见作品的完成,也看见完成它的方法。From designer collections and brand shows to city landmarks and open landscapes, the book follows projects from conception to live presentation. Photographs, plans and production records reveal both the finished work and the decisions behind it.

作为长期在一线工作的编导,张舰将多年制作经验写进具体场景:空间怎样组织,模特怎样行进,音乐与灯光怎样配合,团队怎样在真实条件下完成作品。它为对时尚现场感兴趣的读者提供观看的入口,也为编导、制作人与设计师提供工作参考。Drawing on years of practical experience, Zhang examines how space, movement, music, lighting and teamwork come together under real production conditions. It offers an entry point for readers curious about fashion shows, and a working reference for directors, producers and designers.

购买与咨询Purchase & enquiries ↘

翻开这本书Inside the book

全书沿着设计师、品牌、童装与其他秀演展开,收录郭培、王新元、卡宾、盖娅传说·熊英、劳伦斯·许,以及皮尔·卡丹、波司登、雪歌等项目。不同尺度、不同场地的实践并置,呈现时装表演与空间、文化及品牌表达之间的关系。The collection moves through designer shows, brands, childrenswear and other performances, with projects for Guo Pei, Wang Xinyuan, Cabbeen, Heaven Gaia, Laurence Xu, Pierre Cardin, Bosideng and Xuege. Together, they explore the relationships between fashion, space, culture and brand expression.

项目记录保留了时间、地点、舞台与灯光配置、音乐及制作分工等信息,并穿插编导的“记忆点”。书后的评述进一步谈到秀导与编导的职业分工、灯光运用、音乐版权和后台协作,把现场经验延伸到行业方法。Project entries record dates, locations, stage and lighting arrangements, music and team roles, alongside the director’s recollections. Essays consider professional responsibilities, lighting, music rights and backstage collaboration, connecting individual projects with the wider craft of show production.

《从T台走来》内页选读 01
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《从T台走来》实物侧面
书名Title
从T台走来:张舰编导制作的时装秀作品集Flying on Catwalk
作者Author
张舰Jerry Zhang
出版社Publisher
北京联合出版公司Beijing United Publishing Co., Ltd.
出版时间First edition
2025
ISBN
978-7-5596-7322-0

把现场,
带回书架。
From the runway
to your bookshelf.

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