在雁栖湖的汉唐建筑前，以一场防晒衣发布连接户外功能与电影想象。
2024年4月18日，波司登在第十四届北京国际电影节期间举行防晒衣秀。现场以雁栖湖会展空间的汉唐建筑和夔龙纹迎宾大道为背景，将春夏服装置于开阔的户外环境。
秀道与建筑屋檐、木构线条相呼应，服装的轻盈、透气与色彩在自然光下得到呈现。发布将防晒衣的功能表达与电影语言结合，让日常户外着装进入完整的观看场景。
Bosideng staged a sun-protection apparel show during the 14th Beijing International Film Festival on 18 April 2024. The Han and Tang-inspired architecture and ceremonial approach at Yanqi Lake provided an open-air setting.
The runway echoed the timber lines and sweeping roof forms. Natural light revealed the collection’s lightness, colour and breathable construction, connecting functional outdoor clothing with a cinematic presentation.
