让城市成为舞台,以街头行走与线上传播呈现「新世观」。
2021年10月,卡宾以「新世观」展开城市发布,将服装展示从传统秀场延伸到城市街区。品牌于10月22日至31日在北京、成都、广州、武汉和上海依次呈现不同城市篇章,上海为收官站。
项目将行进路线、街区空间和线上观看结合。服装在真实城市环境中出现,路人、店铺和建筑共同构成现场背景,使发布具有开放的城市观看方式。
Cabbeen’s New Generation, New Concept presentation took fashion into city streets in October 2021. From 22 to 31 October, the programme moved through Beijing, Chengdu, Guangzhou, Wuhan and Shanghai, where the final stop took place.
Walking routes, urban settings and online viewing were brought together. Garments appeared within everyday streets, with architecture, shops and passers-by forming the backdrop to an open presentation.



