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毛戈平 · 上海彩妆新品发布完整主视觉
时装发布Fashion Presentation2020

毛戈平 · 上海彩妆新品发布MAOGEPING · Shanghai Beauty Launch

上海 · W 酒店W Shanghai, China

毛戈平 · 上海彩妆新品发布相册预览现场相册On-site gallery [12] ↓

从彩妆盒的图案与丝带中提炼空间语言。2020年11月,毛戈平上海新品发布以「如意」倒挂装置和流动的金属丝带,延展产品设计的东方意象。

装置柔化了大屏幕的边界,黑色玻璃台面映出人物与造型。以产品细节作为舞台起点,让品牌识别进入空间,而不只停留在背景画面中。

总导演:张舰;执行编导:高嘉;舞美设计:洪坡;服装设计:习景凯。

For MAOGEPING’s November 2020 Shanghai launch, motifs from the product packaging became a suspended ruyi form and flowing metal ribbons. These elements softened the screen’s geometry, while a black glass runway reflected the models and styling.

Overall direction: Jerry Zhang; Runway direction: Gao Jia; Stage design: Hong Po; Costume design: Xi Jingkai.

总导演Show Director
张舰Jerry Zhang
执行编导Show Choreography
高嘉Gao Jia
舞美设计Set Design
洪坡Hong Po
舞美监制Set Supervision
刘红楼Liu Honglou
灯光师Lighting
廖大海Liao Dahai
舞美总监Technical Production Director
窦小刚Dou Xiaogang

项目署名据《从T台走来》整理。Project credits recorded in Flying on Catwalk.